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The story starts in first grade.
Years of building
“I've never had a moment where I stopped wanting to build something. That drive hasn't faded — it's compounded.”
My teacher introduced Logo in first grade — the turtle drawing language. I told a machine what to do, and it did it. That was everything. By second grade I was writing Basic on a Commodore. By ninth grade I was building websites in Notepad and uploading them to Geocities at 3am. Not because anyone asked me to. Because I couldn't stop.
That drive didn't fade — it compounded.
I spent years at NICE, growing from computer technician to software engineer. I built systems, traveled internationally for implementations, and shipped a quote-and-pricing system that replaced a fragile Excel-based process. It served the company for years.
Then came the startup years. Products, mobile apps, SaaS systems. I led engineering teams, wore every hat, shipped things that people actually used.
One of those chapters was serving as CTO of a healthcare company building fetal monitoring systems. We replaced aging hospital technology with a modern system and deployed it into real operating hospitals in Israel. That one felt real.
In 2013 I formalized what I'd always done intuitively — I studied UX at John Bryce College. I've believed ever since that the best systems aren't just correct. They're usable.
At Oracle I became a cloud architect. I ran hands-on workshops that took enterprise customers from zero to production on the cloud. Not slides. Real infrastructure. Real systems.
Since 2024, I've gone deep into AI — LLM-based products, AI workflows, and modern development environments. The space is moving fast. I'm moving with it.
Thirty-plus years in. Still building. Still learning.